Practical writing on reader magnets, growing a mailing list, and getting your books to readers.
A reader magnet is a free book you give away in exchange for an email address. Here is what makes a good one, and how delivery and consent work.
The most dependable way to grow an author mailing list is to offer a free book. Here is a simple, repeatable process.
Getting a free ebook to readers sounds easy until you try. Here is how to deliver reliably and securely, and which formats to offer.
Not sure what to give away? Here are reader magnet ideas for fiction and nonfiction, and how to pick one that attracts the right readers.
EPUB or PDF? Each suits different readers. Here is when to offer each, and why most authors should lead with EPUB.
What consent really means for author mailing lists, why it protects you, and how to collect and record it properly.